Growth Lead

ABOUT MAVEN Maven is the home for human expertise on the Internet. Our marketplace offers practical courses on the most important skills taught by top experts in your field. Think: learning AI Product Management from a product lead at OpenAI. Our cohort-based model means engagement rates are 80%+ instead of the 5-10% from video-based learning. Maven's marketplace has 500+ live courses, and experts have earned $100M+ on the platform. We've raised $25 million from Andreessen Horowitz, First Round, and a supportive network of industry angels. ROLE OVERVIEW As our Growth Lead, you’ll report to Ka Kei, Head of Product, and own traffic and leads. You’ll spend 80% of your time running channels hands-on: building, launching, measuring, and iterating. The other 20% goes to deciding what to test next with product, marketing and sales. Some of our channels already work and are ready to scale: - Lightning Lessons: Our instructors teach free live sessions that brought in 225K new leads in the first half of the year. - B2B: We’ve closed $500K+ in Maven for Business sales in the last 3 months, and all of it came inbound from companies like Salesforce, Notion, and Microsoft. - Social: Our experts have on average 25K LinkedIn followers, and our own accounts have 150K+ followers across LinkedIn, Instagram, TikTok, and X. WHAT YOU’LL DO - Own top-of-funnel - focus on generating new traffic and leads, and the plan behind it - Build channels - build, launch, measure and iterate on existing and new channels - Land partners - get partners to say yes to co-hosted sessions, distribution, and content - Experiment - decide what to test next with product, marketing, and sales EXAMPLE PROJECTS - Grow Lightning Lesson reach beyond each instructor’s own audience - Make Maven a recognized voice on building AI fluency - Find a channel we aren’t prioritizing yet and prove it works WHO YOU ARE We’re open to many backgrounds, but you need hands-on channel experience. - Channel experience - you’ve grown an audience before - Hands-on and scrappy - you ship fast and do well where the playbook is still being written - Quick learner - you pick up a new channel fast and drop one that isn’t working - AI-native - you use AI tools every day to do more with less - Direct communicator - you write and speak plainly, with partners and with the team - Competitive drive - you want to win, and you improve the product and processes around you TEAM & CULTURE Maven is a small, high-trust, high-ownership team (currently 20 total). We move fast, write often, and bias toward action. You will be expected to both think strategically and own end-to-end processes as part of your role. We post regular status updates to dedicated Slack channels to get input. If you’re blocked, everyone is there to help (but otherwise we’ll assume you’re on it). This makes Maven a great cross-functional learning environment. Expect direct feedback every single day! We are fully remote, with no-meeting Wednesdays and company demos on Fridays. We gather for a week-long offsite twice a year, where we discuss strategy, pitch new ideas, and get absurdly competitive over random games. COMPENSATION $150-200K in base salary with strong benefits and equity. LOCATION Remote; US time zones +/- 1 hour